Hello

I’m Sim Purba — a Senior Product Designer at CIBC based in Toronto.

I work on a concept team designed to
unlock funding for future projects.

We explore the latest technology in banking, build without committing any developer resources, and blow away our stakeholders with real client feedback.

Featured Work

Client Communications Hub
Product Design

Client Connect

We reimagined our client communications strategy with an emphasis on a future vision for 2030.

UI/UXCommunications

View case study →

Simple Investing experience
Product Design

Simple Investing

Fintechs are always pushing us to be better - we created a hands-off investing experience within our app.

UI/UXAutomation

View case study →

North Star project thumbnail
Product Design

North Star

What would you do if you could start from scratch, and the sky was the limit? We got the chance to find out.

UI/UXDesign Systems

View case study →

I work with limited resources, tight timelines, and high expectations on a regular basis. So let’s make some magic together.

Drop me a line