Howdy 👋

I’m Sim, a Senior Product Designer who creates journeys, builds prototypes, and brings them to life with motion & polish.

  • 7+ yrs
  • Product strategy
  • Prototyping
  • Branding & Motion
Based: Toronto
Focus: Product Strategy · Prototyping · Branding & Motion
Currently listening to: Dominic Fike
After Effects Figma Miro Notion Photography Videography

Featured Work

Client Communications Hub
Product Design

Client Connect

We reimagined our client communications strategy with an emphasis on a future vision for 2030.

UI/UXCommunications

View case study →

Simple Investing experience
Product Design

Simple Investing

Fintechs are always pushing us to be better - we created a hands-off investing experience within our app.

UI/UXAutomation

View case study →

North Star project thumbnail
Product Design

North Star

What would you do if you could start from scratch, and the sky was the limit? We got the chance to find out.

UI/UXDesign Systems

View case study →

My Skills

The skills and practices I use daily to ship thoughtful experiences at enterprise scale.

Discovery & Strategy

Initial workshops to align on goals and distractors, then splitting into disciplines to solve the outlined problem together.

Journey MapsWorkshopsKPI-driven

Prototyping & User Testing

Higher-fidelity mockups linked together for user testing, with motion added for polish when needed.

PrototypingHi-fiAnimation

Stakeholders & Delivery

Managing expectations through regular check-ins and a final showcase, often including an experience walkthrough.

StakeholdersCollaborationDelivery

AI Tools & Exploration

I love working with tools on the cutting edge of technology - recently, it's looking for ways to integrate AI into our current workflows.

ChatGPTCIBC AIMidjourney

Tools I Rely On

Figma

Creating wireframes, low-fi flows, and hi-fi prototypes for design and handoff.

FigJam

Journey mapping, brainstorming, and running workshops with stakeholders.

After Effects

Adding micro-interactions and motion to projects for polish and wow-factor.

If you want to get in touch and talk about my work, I’d love to hear from you — let’s make something awesome together.